C

Cartly

AI-powered e-commerce personalization

E-CommerceSeed$10M - $50M
Final Score
69
Tier 3: Niche / Slow Growth

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Investment Decision

Tier 3: Niche / Slow Growth

Solid business but not venture-scale returns

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Headquarters

Los Angeles, CA

Founded

2023

Employees

25-40

About

Cartly's AI engine delivers hyper-personalized shopping experiences that increase conversion rates by 45% and average order values by 30%. Our platform integrates seamlessly with major e-commerce platforms.

Weighted Scoring Breakdown
Execution Power

Weight: 30%

80.0

Founder-Market Fit + Revenue Velocity

Capital Efficiency

Weight: 30%

65.0

Burn Multiple + LTV/CAC

Durable Moat

Weight: 25%

55.0

Proprietary Data + Integration Depth

Growth Potential

Weight: 15%

75.0

NRR + K-Factor

Evaluation Metrics (1-100 Scale)
Founder-Market FitTarget: 10+ yrs domain + serial exit

4 yrs domain exp

Revenue VelocityTarget: >200% YoY Growth

320% YoY ARR Growth

Burn MultipleTarget: <1.0x

2.27x (Net Burn / Net New ARR)

LTV/CAC RatioTarget: >5x

7.4x ($28K / $3.8K)

Proprietary DataTarget: >80%

38% private data

Integration DepthTarget: >5 active hooks

4.5 avg APIs per user

Net Revenue RetentionTarget: >120%

118% NRR

K-FactorTarget: >1.0

1.34 (2.8 invites x 48% conv)

Key Employees
CT

Chris Taylor

CEO & Founder

Former Shopify, product lead

NP

Nina Patel

CTO

Former Amazon ML, personalization expert

JM

Jake Morrison

Head of Growth

Former HubSpot, scaled to $100M ARR

Financial Metrics

Revenue (ARR)

$1.2M ARR

+320% YoY

Gross Margin

70%

Burn Rate

$180K/month

Runway

12 months

LTV

$28,000

CAC

$3,800

Investment Details
Total Raised$5.5M
Last Round$4.5M Seed
Last Round DateAugust 2024
Target Raise$15M Series A
Minimum Investment$50,000

Lead Investors

Y CombinatorFundersClub
Key Highlights
  • 320% revenue growth in first year
  • 45% conversion rate lift for customers
  • Shopify App Store featured partner
  • YC W24 batch with strong alumni network
Risk Factors
  • Early stage with limited track record
  • Dependent on e-commerce platform partnerships
  • Short runway requiring near-term fundraise